Selling the American Muscle Car CT542

Book, Entertainment, "Selling the American Muscle Car", 192 Pages, Hardcover, Each

Selling the American Muscle Car

Back in the early 1960s, American car manufacturers operated under the simple principle of "win on Sunday, sell on Monday." In his book "Selling the American Muscle Car: Marketing Detroit Iron in the '60s and '70s," author Diego Rosenberg examines the wild tactics employed by auto makers and dealerships to get consumers to part with their dollars. From the serious tone of Ford's Total Performance to the clever antics of Dodge's Scat Pack, you'll learn the boardroom stories behind some of the most memorable campaigns of the era—with many historical ads reproduced in over 300 color and black and white photos. The 10 in. x 10 in. hardcover coffee table book contains 192 pages.